Multiple senior advisory and creative-director-level engagements, each scoped to your brief and delivered in person, remotely, or a blend of both.
Designing and directing the sales culture, training curriculum, and clienteling standards for a boutique or brand's team — setting the playbook and training the trainers and managers who lead the floor.
Advisory for niche or independent fragrance and beauty brands looking to enter the Dubai and wider Gulf retail market — positioning, distribution strategy, and cultural fit.
Building the retention architecture, VIP tiering, and client-journey design that turns one-time buyers into a loyal book — the systems layer behind a historic Maison's repeat-purchase culture.
Discreet advisory and curation for Royal and ultra-high-net-worth clients — bespoke scent wardrobes, rare sourcing, and cross-border logistics, built on a trusted expert relationship rather than a transactional one.
Advisory on multi-market e-commerce structure, operations, and expansion across the UAE and UK, drawn from leading fragrance e-commerce operations in the region.
Directing the narrative and voice behind a fragrance or beauty brand — editorial strategy, launch storytelling, and long-form content direction, overseeing writers where needed.
Private commission service — from custom scent composition to the narrative world built around it. As creator of The House of Shaneela's fragrance portfolio, I develop signature compositions and the story that carries them, for private clients or brands who want a fragrance with a genuinely authored identity, not a formula-house composite.
Discreet sourcing and acquisition of rare, restricted, or hard-to-access luxury goods for private clients — limited releases, cross-border logistics, and delivery handled personally and confidentially, beyond fragrance alone.
Talks and panel contributions on luxury retail, fragrance industry trends, and GCC market entry — for industry conferences, brand events, or university and business panels, including moderating at Beautyworld Dubai's Next in Fragrance conference, October 2026.